The Power of Sustainable Fashion with IconaWear
What does sustainable fashion mean to you?
It’s a question that some people may or may not be able to answer. Before I became an Ethical Fashion Advocate it was fair to say I really didn’t know the answer either. That’s perfectly fine to admit because it led me to my beliefs now. I’m naturally a curious person. So I decided to educate myself on the topic with a combination of research, from documentaries to articles in hopes of answering this very question. What I found out was that every single piece of clothing has a consequence on people, animals, and the environment in its own way. Some consequences are positive while other fashion goods have a negative outcome. For me, sustainable (or ethical) fashion is cruelty-free, meaning, no animals or humans were harmed in the making of a fashion item. Sustainable fashion also means the fabrics are eco, upcycled or sustainable, the brand believes in a sustainable business model, local or handmade and there is a charity or positive cause that benefits from a purchase. There are a lot of aspects that you can consider (and that a brand can consider) as you decide to go the ethical fashion route. Now, by all means, I’m not saying brands (or you) have to consider every single aspect I mentioned above (some do) but as a start, you can decide which aspect means the most to you.
So after asking yourself what does sustainable fashion mean, it’s then important to learn what brands are doing in order to call themselves ethical or sustainable. One of my favorite practices is upcycling. I create things and I have a special place in my heart for brands that do as well. Always on the prowl for the perfect upcycled piece, I came across IconaWear and let me tell you it’s as if you fell into upcycling heaven. You “upcycle junkies” know exactly what I mean.
What I found out about IconaWear is that they create small batches of a variety of pieces. The great thing is they serve to a vast range of styles as well. I was fortunate enough to chat with Fashion Designer & Stylist of IconaWear, Sophia Marie and got the scoop on the brand and her beliefs.
Here’s what she had to say…
This Is The Life Jacket






I fell in love with the brand and their ethics, so if you are thinking of buying ethically this Holiday Season below are my Top 3 Picks from IconaWear
Discover more Sustainable Pieces at IconaWear